Traid Remade x HKDI Pop-up
This was a project I created to help promote TRAID, which stands for Textile Recycling Aid and International Development, aimed to help promote recycling garments and purchase secondhand garments. My idea was to bring TRAID to Hong Kong where the dispose of garments is severe.
Giving TRAID Remade a new branding logo is crucial. A logo represents the brand, and is also a graphic suggestion for the public of what they are or what they do. TRAID Remade is a fashion label which only uses recycled fabrics, or deconstructs garments and reuses the fabrics.
The new logo for TRAID Remade is a combination of garments (mainly the t-shirt) and the international recycle sign. It stated that TRAID Remade are recycling the fabrics, TRAID Remade changes everything so the colours represent the changes, and also the stitched text represents customised garment making.
Bringing TRAID to Hong Kong feeds the need of secondhand market. Starting a new branch in Hong Kong beginning with a pop-up shop in a shopping mall, is to raise awareness, let the public know about TRAID and what they do for the fashion industry. This event is called TRAID Remade x HKDI Pop-up, using they way how TRAID Remade normally name their year collection. Throughout the run up and the event we will be using a hashtag called “traidhk”. The aim is to raise awareness about TRAID and TRAID Remade, to change the perception of secondhand, to encourage generation Y and Z to support secondhand purchases and to educate the public on the wastage in fashion. In order to do so, the stocks of the pop-up shop will all be donations from the public.
TRAID Remade X HKDI Pop-up will be held on the 4th floor of Langham Place, where there is an open area for events and festivals where there is plenty room for multiple art installations or decorations. The event is in the themes of green, different shades of green, green tables and floor. The layout of the pop-up shop itself is an art installation, branding the pop-up shop for TRAID. People will be able to see the layout of a big letter “T”, which stands for TRAID. From the 8th and the 12th floor people are able to look down to see an overhead view of the 4th floor. There will be TRAID Remade posters on light poles on the 4th floor, as an inspiration to suggest what TRAID Remade has done on their previous fashion designs.
The donation is the run up of the TRAID Remade x HKDI Pop-up. The donation banks will be in clear recycled plastic, in a shape of a sphere, in support of the environment. To make the donations more convenitent for the public, the donation banks will be in the MTR stations.
TRAID Remade X HKDI Pop-up is to promote TRAID, TRAID Remade and secondhand clothes. Donations from the MTR stations be will sorted in colours, then placed in plastic transparent life-size baubles, hanging from recycled metal water pipes as other TRAID charity shops do. Other furniture such as shoe and handbag displays will use recycled wooden planks, also inspired by TRAID charity shops. The accessories will be displayed according to colours as well.
The highlight of this event is that there will be 10 functioning sewing machines in the centre of the installation. This will involve fashion design students from Hong Kong Design Institute, working for TRAID Remade. The public can freely go through all the baubles to look at the garments, shoes and handbags they like, but are not allowed to directly purchase the items. They will have to take what they have chosen to the students, at most 3 items, including garments from the bauble, shoes and handbags, and it is up to the students to make what they want. This includes deconstructing and attaching fragments. The time slots available for reconstruction are at most 10 minutes. Then the customers will be paying on their own will but with a minimum of £5.
Since TRAID supports the fair working environment of people working in the industry and also they fairly pay all of the workers, fashion students will be taking 60 percent of the profit. There will be wooden tags which will record the amount of items worked on and they will be paid accordingly. Students will be assigned to work in four groups, each group for three hours every day, starting from 11:00am till 11:00pm, throughout Secondhand First week.